Game plan: belairdirect kicks off summer by teaming up with the Hamilton Tiger-Cats

The marketing partnership comes into effect this Canadian Football League season, making belairdirect the team’s exclusive home and auto insurance partner for the next three years.

 “We’re always looking for ways to interact with our customers and what better way than over a football game?” said Robin Monnière, Director of Marketing, belairdirect. “We’re excited to be in Hamilton and working alongside the Tiger-Cats to spread some football cheer with contests, giveaways, as well as game-day and online fan participation.”

 Some of the activities belairdirect have planned for Hamilton Tiger-Cats fans include:

• Name your Protector of the Game – At belairdirect, we give our customers peace of mind by protecting their homes and vehicles. After each Tiger-Cats match, fans can pick their ‘Protector of the Game’ – the top player who went above and beyond to support and protect his team.
• Go online & win – Tiger-Cats fan can visit the belairdirect website, Facebook page and Twitter page for a chance to win the ultimate VIP football fan experience!  
• Champion’s Club – Fans located on the Club Level at Tim Hortons Field can cheer on the Tiger-Cats and enjoy the belairdirect Champion’s Club! belairdirect is the title partner of the belairdirect Champion’s Club.

“The team is thrilled to welcome belairdirect to Hamilton and the Tiger-Cats family as the final founding partner of Tim Hortons Field,” says Matt Afinec, Chief Commercial Officer, Hamilton Tiger-Cats. “We’re proud to be working with belairdirect and look forward to what this partnership will bring to the team, the city and most importantly, the Tiger-Cats fans!”

Be sure to check out the Tiger-Cats 2015 Home Opener on Monday, August 3!

About the Hamilton Tiger-Cats

The Hamilton Tiger-Cats are a member of the Canadian Football League (CFL) with a rich 144-year history, which includes 15 Grey Cup Championships. For more information log onto www.ticats.ca.

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