“Entering this sponsorship with a beloved and admired team is a new way to get closer to our customers," said Robin Monnière, Director, Marketing and Communications.
“We are delighted that belairdirect is joining the Alouettes family,” said Jean Couvrette, Vice President, Corporate Partnerships for the Alouettes. “Everyone wins; belairdirect and the Alouettes, of course, but also the fans who will benefit from the events and contests that will be held at the stadium and on social media networks.”
As part of the agreement, the belairdirect logo will appear on the official player’s jerseys. belairdirect is very proud to have its brand associated with the Montreal Alouettes and the company will benefit from increased visibility, stadium activities and an ongoing social media presence. belairdirect also has some game-day surprises in store for the fans!